If you were faced with this crisis today, would you be ready? 

1. Do you have a procedure in place for gathering information from employees, bystanders and the authorities?
   

2. Do you have an appointed spokesperson?
   

3. Do all staff, including custodial crews, switchboard operators and other frontline employees, know how to respond when the media or concerned family members begin to flood them with questions?
   

4. Do you have technical experts prepared to explain detailed information to the media and public? 
   

5. Do you have a call center ready to respond to the flood of inquiries from concerned families, the public and the media should a major crisis occur?
   

6. Has your company’s spokesperson practiced fielding tough questions and learned proven strategies for answering these with poise and confidence?
   

7. Should your company experience mass fatalities or injuries of customers or the public, either here or abroad, are you prepared to handle the logistics of returning their belongings, repatriation of remains, and funeral services, while keeping in mind the various cultural and religious requirements of the same?
   

Whether responding to a crisis or communicating about a high-stakes, high-profile issue, there are crucial skills you can learn to ensure success in delivering your message in an increasingly complex communications environment, where many different audiences— both internal and external—demand immediate information.

When the news breaks, will you be ready to respond?

Crucial Communications Group, LLC can ensure your success.

Contact CCG to learn how we can assist you in meeting your communications challenges.

Crucial Communications Group • 13121 Louetta Road #1195 • Cypress, TX 77429 • (281) 787-8040